MTP and FortyTwo Studio take top accolades at The Drum Scottish Creative Awards
The finalists for The Drum Scottish Creative Awards have set the standards high for the years to come as Scottish brands and agencies create some truly memorable content films and designs.
MTP and FortyTwo Studio take top accolades at The Drum Scottish Creative Awards
FortyTwo Studio, for their work with Teasmith Spirits Co, took home the grand prix and typography awards.
Chair of the judging panel, Lisa Nichols, executive creative director, TBWA\Manchester said: “This took the grand prix without any debate. It was quite clearly the winner for all the judges. A beautifully simple idea that took its design cues from the name, product and brand heritage.
“It stood out above everything else from a design point of view, very important in a hugely saturated gin market and it made the choice of grand prix very straightforward. It was a joy to see something this beautiful.”
Another top agency snapping up two awards is MTP, for their work with the Scottish Government (chairman’s award and online/video film) and SAMH (TV/Cinema Campaign).
Cervical Cancer - Leith Agency from Mallinson Television Productions on Vimeo.
Nichols said: “I thought this social media film created by Leith struck exactly the right tone for its audience.
“Creatively it was head and shoulders above the other winners with its truthful yet funny insight, yep smears are embarrassing, and yeah we all refer to our lady parts (see I just did) in vague flowery metaphors (just say cervix already.) It wasn’t scare tactics, but it did serve as a warning to all the young women out there that it’s not worth dying of embarrassment.
“Give that agency a bunch of flowers. Or a Chairman’s Award.”
Whitespace have swept the board and taken home six awards (app, point of sale/exhibition, illustration/animation, direct mail and most creative use of media) for their work with Visit Scotland, Studio B (with Four by Two), Lyceum and in-house.
Sarah Neal, creative director at HPS Group said: "Leading the charge in Scottish Creative excellence, Whitespace were powerful performers in virtually every space.
"Refreshingly, their creative entries embodied high and low-tech to great effect with no house style evident.
Clearly addicted to success, time after time Whitespace served up intelligent, unexpected and ballsy creative responses which lead to award dominance with a haul of six Drum awards. Hats off to their CD who has assembled an army of diverse creative talent."
For a complete list of winners, please click here. To register you interest for 2018, please go to the event website.
The awards are sponsored by: Chesterfield Group, The Drum Network, The Drum RAR and TINT.