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Creativity Condoms Safe Sex

Manforce condoms ad urges young people not to record their intimate moments


By Taruka Srivastav | Reporter

October 26, 2017 | 3 min read

Manforce condoms has rolled out a campaign called #ShutThePhoneUp that urges young couples to not record their intimate moments in a broadening of the meaning of 'safe sex',

Manforce condoms urges youngsters to not record their intimate moments in latest film

Manforce condoms urges youngsters to not record their intimate moments in latest film

The film conceptualised by ADK Fortune opens up with a newly married couple worried about their lost phone. The phone had the video ofa couple's intimate moments and both of them break down thus asserting how people should always shut the phone thus promoting safe sex.

According to the India Today Sex Survey 2017, around 19% of couples in India admit to have filmed their moments of intimacy on their smartphone cameras. This makes them vulnerable to voyeurism and pornography.

Rajeev Juneja, chief executive, Mankind Pharma, said: “Manforce being a leading brand in the category has a larger responsibility in addressing relevant issues related to safe sex. This campaign brings to light the sensitive yet important issue of more and more couples filming their moments of intimacy. We found the time is right to educate couples on the seriousness of the problem”.

Akashneel Dasgupta, executive creative director and senior vice president, ADK Fortune said: “People usually think of safe sex as just using protection. When we came across the alarming statistic of 19% of couples in India filming their imitate moments, we realised that protection means a lot more than just using a condom and that ‘safe sex’ as a term should be redefined in today’s society”.

#ShutUpThePhone by ADK Fortune

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