The point of this campaign is to remind small business owners — those with staffs of only a handful of people — that FedEx Ground is an affordable and fast shipping option.
In 'Corner Office,' a boss who runs a small business out of her home attempts to reward an employee for recommending FedEx Ground. After praising him for a job well done, he is led to his new corner office — the woman's teenage son's room. She assures the employee that the VR game-playing teen won't even know he's there.
In 'Buyout,' one of the three founders of a fledgling start-up worries that the venture isn't turning a profit, so he asks for a buyout. After another partner pulls the worth of the man's shares from her pocket — a few dollars and change — the other partner points out that by using FedEx Ground the company can save costs, which will be great for business — and the departing partner then wants back in.
See both spots by clicking the Creative Works box below.