Digital Transformation

Amazon edges closer to rival Alibaba as it positions itself second best e-commerce site in APAC, MEA and Latin America

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By Taruka Srivastav | Reporter

October 26, 2017 | 3 min read

Amazon steps up to rival Alibaba as it establishes itself as the second most popular e-commerce site in APAC, MEA and Latin America, according to a bi-annual research conducted by GlobalWebIndex.

In APAC, Amazon lags behind Alibaba- owned Taobab, which receives 42% of all visitation over a month as compared with Amazon's 34%. Alibaba dominates in China specificially but Amazon has managed to sneak in with 1 in 5 internet users now visiting its site.

Amazon edges closer to rival Alibaba as it positions itself second best e-commerce site in APAC, MEA and Latin America

Amazon edges closer to rival Alibaba as it positions itself second best e-commerce site in APAC, MEA and Latin America

In Latin America, Amazon has surpassed its rival OLX but still lags behind MecardoLibre, which sees an impressive 69% of internet users across the region, compared to Amazon’s 31%.

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China and South Korea drives the growth in APAC, with 83% of people purchasing online in these countries, followed by Indonesia with 79% and India at 77%.

Jason Mander, chief research officer at GlobalWebIndex said: “Placed in the context of sheer numbers – and not forgetting the fast-growing online populations of key Asian markets and their increasing appetite for shopping online – we can expect APAC’s role as the behemoth of online commerce to strengthen further in the future. Driven by innovative mobile technologies, it’s these APAC markets which present the most substantial growth opportunities to the likes of Amazon.”

Amazon was recently ranked number one global retailer but JD.com and Alibaba are closing in.

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