Toyota’s Lexus division has opted to discontinue its commercial partnership with The Weinstein Company amid a tidal wave of sexual assault and harassment allegations made by women against its co-founder, Harvey Weinstein.
Under the terms of the pairing Lexus had been closely associated with a number of Weinstein productions, including reality TV show ‘Project Runway’ which is sponsored by Lexus.
As a result of the latest reports against Weinstein, the firm's vehicles will no longer be screened on the show when the current season comes to an end. Another casualty of the new policy is the Lexus Short Film series which invited budding filmmakers to submit their work in the hope of seeing it produced by Weinstein Company.
Confirming the move in an email note to Reuters the vehicle brand wrote: “Lexus has chosen to terminate its agreements with The Weinstein Company that saw the luxury automaker working with the film studio on certain film and television projects.”
The Weinstein Company has been hit by an exodus of commercial partners since the scandal first broke, with Hachette Book Group, the US publishing arm of Lagardere, choosing to terminate its Weinstein Books imprint.