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The Drum Digerati 2017: top 100 most influential individuals in UK digital revealed


By The Drum Team | Staff Writer

October 25, 2017 | 3 min read

Who are the most influential people working in the UK’s digital media and marketing industries today? The Drum reveals the Digerati, the annual celebration of the most impressive individuals in the digital business.

Established in 2013, the Digerati is now in its fifth year of shining a spotlight on some of the top talents excelling in digital roles.

The Drum Digerati

The Drum's 2017 Digerati has been revealed

The search to find this year's Digerati began back in August when The Drum invited the industry to nominate exceptional individuals and provide a rationale explaining why their candidate deserved inclusion.

Hundreds of submissions poured in, and the editorial team were then charged with curating the final Digerati 100 after carefully considering each nominee's testimonials and achievements from the last 12 months.

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The 2017 top 100 can now be viewed in full on the Digerati website.

Stephen Lepitak, editor of The Drum, said: "A huge number of talented individuals were put forward for The Drum's Digerati this year, so we congratulate all those who have made it into the 100 for their stellar performance and achievements over the past 12 months.

"As ever, this definitive list is packed full of outstanding individuals from all corners of the industry, illustrating how exciting the digital scene is in the UK right now. And should plans go in the right direction, we also look forward to showcasing talented individuals in other parts of the world in the near future."

This year, for the first time, the Digerati has been split into four categories – agencies, brands, media & platforms and adtech & martech – to make the list more digestible and ensure that individuals from all corners of the digital media and marketing ecosystem are represented.

As is tradition, the individual of the year at The Drum's Dadi Awards – which celebrate digital excellence – was once again chosen from the Digerati cohort. This year, that accolade went to Wunderman's global chief executive, Mark Read.

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