Samsung powers ahead of LG and Sony to become the most attractive brand in India

Samsung powers ahead of LG and Sony to become the most attractive brand in India

Samsung has been crowned the most attractive brand in India, ahead of LG and Sony, according to the Most Attractive Brands Report 2017 (MAB).

The annual report saw Tata, Honda and Apple ranked fourth, fifth and sixth respectively. Apple made progress after ranking 18th in 2016 and 15th in 2015.

Indian FMCG brand Patanjali had a successful climb as well that is after ranking 371 in 2015 to ranking 87 in 2016 it made it to the 12th position in 2017. It falls in line a report from The Drum last year about how Patanjali is beating global giants by empowering local confidence.

Oppo which now ranks 20th was ranked 89th last year. Oppo is using Bollywood and Cricket to attract India’s youth market.

The report is based on a primary research methodology and was conducted among 2,456 consumer-influencers across 16 cities and generated nearly 5 million data points and 5,000 unique brand mentions, out of which the top 1000 brands have been listed in this year’s report.

N. Chandramouli, CEO, TRA research said: “This year we have incorporated the theme of diversity in the report. Diversity is something that our study radiates. Our research covers different parts of the country and consequently, the insights derived also cover diverse perceptions of consumer influencers."

"The one aspect that has somehow stayed constant is the fight for the top 3 ranks between Samsung, LG and Sony. Will this be the case even next year? Well, it may be difficult to predict as the rankings this year have seen some major rank climbs and falls, making a few of the former new category leaders and the latter resigning from their coveted spot."

Also, Google powered ahead of Microsoft and Amazon to be named most authentic brand in India.

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