Médecins Sans Frontières (MSF) has launched its biggest campaign in years to raise awareness of the organisation’s neutral and independent humanitarian mission.
The campaign, which is running in Hong Kong, demonstrates MSF’s belief that everyone deserves to have medical care, no matter who they are and where they are from.
The outdoor advertising features a stretcher with a wounded civilian on top and a wounded soldier on the other side and features the line, ‘We take no side when saving lives’.
The campaign aims to raise awareness and support of MSF’s humanitarian initiatives by showcasing the organisations' commitment to saving lives regardless of their political, economic, or religious interests.
Martyn Broughton, director of communications, Médecins Sans Frontières / Doctors Without Borders (MSF) Hong Kong, said, “We are trying to share MSF values with the Hong Kong public, saying that everyone deserves to have medical care no matter who they are, where they are from, what their religious or political beliefs are, or even which side they are fighting for.
The campaign will run across tram shelters and Hong Kong’s MTR network. It was created by Ogilvy Hong Kong.