JD.com has formed a strategic partnership with Chinese search engine Sogou, to leverage big data to improve targeting.
The move comes months after the e-commerce giant inked a similar deal with search powerhouse Baidu in a bid to help brands target consumers more effectively.
The deal will give Sogou users direct access to JD.com’s shopping platform via Sogou’s search, news aggregation and yellow pages mobile apps.
It will also leverage big data insights and AI technology to provide more relevant advertising and shopping content to Sogou’s users across Sogou Search and Sogou Keyboard.
Sogou, which is a subsidiary of one of China’s leading online media, video, search, and gaming business group Sohu, is the latest technology company to partner with JD.com, which is on a mission to boost its brand and services as it competes with Alibaba.
JD.com has recently signed deals with Nielsen and NetEase to improve its advertising and marketing.