Barnardo’s to boost corporate partnership activity with appointment of partnership expert Honeywell
Leading children’s charity Barnardo’s has appointed partnership expert Tara Honeywell to ramp up the corporate partnership arm of the organisation as it prepares to deliver what it is calling its most ambitious and innovative ten year strategy to date.
Previously managing director of brand partnership agency, Mediator, Honeywell will focus on delivering strategic and creative partnerships for the charity, building in her previous experience, which saw her responsible for partnerships with a variety of corporations, including Aviva, BA, Boots, EE, Netflix, Proctor & Gamble, Sony Pictures, and UKTV Network.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
Honeywell’s extensive brand experience means she is well placed to build and establish multi-faceted, mutually beneficial and truly collaborative partnerships with the types of brands that mirror Barnardo’s values.
Speaking of her appointment Honey well said: “I am hugely excited to bring the skills and tools I have developed through helping brands deliver highly effective partnerships into the charity setting.
“Working with Barnardo’s, the UK’s largest children’s charity, provides a wealth of opportunity for brands looking to harness the power of the third sector for both commercial and altruistic benefits and I can’t wait to get started.”
Forbes Mutch, head of corporate fundraising at Barnardo’s, added: “We are thrilled Tara will be joining the team. Her knowledge and expertise is sure to be a great advantage to the charity which works to transform the lives of the hundreds of thousands of children, young people, carers and parents every year across the UK.”
In 2016/17 more than 272,000 children, young people, parents and carers were supported by Barnardo’s through more than 1,000 services across the UK, such as young carers, care leavers, foster carers and adoptive parents, training and skills or parenting classes.