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Creative Refugee Crisis Under Armour

Ad of the Day: Syrian refugee & swimmer takes strength from pain in Under Armour's latest

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By Taruka Srivastav, Reporter

October 25, 2017 | 3 min read

Under Armour has teamed up with Syrian swimmer Yusra Mardini, who features in the latest of its #WeWill series.

Ad of the Day : Syrian refugee and swimmer Yusra Mardini narrates her extraordinary journey in latest Under Armour film

Ad of the Day : Syrian refugee and swimmer Yusra Mardini narrates her extraordinary journey in latest Under Armour film

The powerful film opens with Mardini narrating how, despite leaving behind her family in Syria due to the ongoing civil war, she survived because of her will. Mardini fled Syria in August 2015 and when stranded in the sea, she not only saved herself but the lives of others as she pulled the boat through the waves

She was part of the ten members of the Refugee Olympic Team that competed in the Rio de Janeiro Olympic Games. The film ends with her saying "Greater things than this have tried to stop me and yet, I keep moving."

Mardini commented on her association: "I am very proud to be part of Under Armour, which is such an innovative brand that does things differently. I’m already training in their apparel and footwear, which feels great.

"There are over 60 million refugees in the world, and I would like to make every one of them proud. People should live their dreams; some may have forgotten their dreams in their plight, so I want to encourage them to realize their dreams one day."

Chris Bate, managing director at Under Armour Europe, added: "We are inspired by her drive and accomplishments, both as a person and as an athlete. The way in which she is dealing with life's challenges, both past and present, shows a tremendous amount of character."

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