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Marketing RAPP Jaguar

Code announces appointment of managing partner


By Andy Black | Editorial Account Executive

October 24, 2017 | 2 min read

Yesterday Code Worldwide announced the appointment of Ketan Patel as managing partner working across all clients. Code operates as the data and technology division of the RAPP Group.

Reporting to Carolyn Stebbings, senior vice-president of data and technology solutions at RAPP and managing director, Code UK, Patel will lead the client services team of seven across accounts including Castrol, Domino’s, Jaguar Land Rover, Mercedes-Benz, OMD, PHD and Telstra.

Code is part of the recently launched Precision Marketing Group within Omnicom, a division which aligns data, analytics, CRM and technology competencies to specialise in the delivery of precisely targeted and meaningful customer experiences.

Carolyn Stebbings commented on the appointment: “Ketan’s unique ability to unify and motivate teams coupled with his consultative approach to client relationship management meant he was the perfect candidate for this newly created role. With Code delivering the technology layer within Omnicom’s Precision Marketing Group it is key that we bolster our existing team with such a caliber of talent.”

Ketan Patel added, “I’m delighted to join Code at a time when data and technology play an increasingly important role in marketing. I am inspired to start this latest chapter of my career with the Code team and have high ambitions for the impact we can achieve with existing and new clients.”

Code supports its clients by leveraging strengths in marketing sciences, martech strategy, data engineering and digital identity, and customer experience management (CXM), to positively drive business impact.

Marketing RAPP Jaguar

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RAPP is a global, data-driven creative community that builds direct, meaningful and high-value relationships between brands and people. At RAPP, with our unrivalled depth of expertise in first-party data, we’ve been observing and cataloguing real people’s lives for 50 years. In today’s world the balance of power has shifted, and customers are in control, which is why we put people and their preferences at the heart of the brand experience. With a talent base of more than 1,600 professionals in 18 offices, we help brands grow the value of real people by understanding what really matters and creating experiences that are right for real people, with real needs, in real time, creating marketing that matters. Our expertise in data and marketing sciences allows us to deliver our clients actionable human insight - an incredible understanding of genuine motivations, observed transactions and actual interactions. Our process reflects how real people think; we balance the left brain and the right, and we do our best work when we bring Precision and Empathy into balance. Building on our data foundation, RAPP delivers a range of capability across social, digital, customer experience and technology.

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