BBH has promoted its China senior management team with chief executive Arto Hampartsoumian stepping up to executive chairman, as managing director Christine Ng assumes the CEO role.
The changes come as the agency appoints Arthur Tsang as chief creative officer and Tim Browne as head of planning.
Hampartsoumian and Ng, who were the founders of BBH China, have led the agency for 12 years and are one of the longest-serving leadership teams at a global agency in China.
As executive chairman, Hampartsoumian will oversee the management team and the agency’s strategic direction. He will also continue to nurture key client relationships. Ng will be responsible for driving the agency’s growth and leading the development of collaborations with new partners, particularly in the areas of entertainment and IP.
Tsang was most recently CCO of BBDO Beijing and ECD of BBDO South China and BBDO Guangzhou. He joins BBH with 15 years experience working on brands such as Dove, Wrigley, Mars, Mercedes Benz, Coca-Cola, Mengniu and Unilever.
Tim Browne was previously head of planning at McCann Healthcare London and has also worked at JWT London and EuroRSCG Worldwide on clients such as Dulux, Nestle Rowntree, BMW and Reckitt Benckiser.
Neil Munn, BBH group chief executive said, “These leadership changes provide us with the right balance of continuity and freshness as we set about this next phase of business evolution in China. In Arto, Christine, Arthur and Tim, we are now well set up to achieve our ambition for growth and creative excellence across a broader range of capabilities in this very exciting market”.