Moonpig has poached Etsy’s vice-president of global marketing, Andre Rickerby, to take on the role of of chief marketing officer.
In his new position, he will lead all aspects of marketing with a particular emphasis on building out digital marketing and CRM capabilities.
Rickerby arrives at Moonpig weeks after its brand refresh, in which it has dropped its cartoon pig from its brand identity, as well as the ‘.com’ from its name revealing a muted colour palette in the process.
The executive will start immediately, bringing with him four years’ experience from Etsy where he was responsible for digital marketing, social, brand and more across the marketplace’s six core markets. Prior to Etsy, he worked at Asos, leading the retailer’s digital strategy across 20 countries.
“Rickerby’s performance and growth marketing expertise are a perfect fit with the ambitious vision we have for the business and brand” said James Sturrock, managing director at Moonpig.
“Importantly for us he’s a great cultural fit too, not afraid to shake things up and have some fun in the process,” he added.