'Creatives are suspicious of rules' Steve Henry on what it takes to be a great creative
What Does It Take To Be A Great Creative? - a thought that every professional entering a creative department will probably ask themselves at some stage in their careers as they aspire to move forward. See what creative leaders had to say when posed the same question.
For Steve Henry, co-founder of Decoded and creative chairman at Alternative Genius, it's a willingness to break the rules and stand ground.
In his view, creative people have often experienced "something deep and dark in their personal history that makes them distrust authority."
Comparing creatives to poet and painter William Blake, Henry added: "[creatives] are suspicious of rules. They are suspicious of being told you can do this, you can’t do this."
Speaking ahead of leading a team brief at The Drum's 2017 Do It Day Hack, Henry explained the importance of questioning the way things are to ensure creatives are always making something new and thinking outside of the box.
He said: "The other quality that [creative people] get criticised for is being obstinate. [If you tell them] that an idea is no good they keep pushing with it and that is another great strength in creative people."
See Henry's full interview above, and don't miss the previous What it Takes to be a Great Creative? with Shengjin Ang. The Drum is also paying homage to creativity around the world with its Creative Awards, you can enter and find out more here.