Creative Work of the Week: Domino's Alexa skill promises you will never go hungry again

Domino's takes the Creative Work of the Week crown with the help of Alexa

This week Domino's has taken the Creative Work of the Week crown thanks to it's infomercial style ad.

Taking inspiration from the famous JML videos, We Are Social created the ad to show the ease of ordering pizza using Amazon's Alexa in "just six words".

The short highlights the ease of using Alexa with examples including a nan, an 'off-duty mime' and even the voiceover guy.

This is not the first time Domino's has taken advantage of technology, previously the brand created a one touch to buy app which came with the shoppers very own button.

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