The Drum speaks to people across the global media and marketing sector who are bringing something a little different to the industry and talks to them about what little insights they can offer the rest of us. This week's 10 Questions With... features founding partner at Gravity Road Mark Eaves.
What was your first ever job?
Teenager. Blackpool. Griddle chef. I still do a mean fry-up and maintain contempt for anyone requesting beans on a Full English (That said, I’m mainly in the proximity of people ordering smashed avocado these days). In the industry, I was lucky to land at Drum under the inspiring tutelage of everyone’s dream fairy godmother, Tess Alps, following an interview with another legend, Jon Wilkins.
Why did you get into marketing?
I was an English student in London in the late 90s. I was living in a brand: cool Britannia. It was all bollocks but incredibly seductive bollocks. The clash of the 3 Cs, Culture, Creativity, Commerce. I was hooked. Still am.
Favourite person you have ever worked with and why?
My wife. No reason required.
What is your ideal work night out?
These days one that culminates at a reasonable hour. Mostly.
Android or iPhone?
iPhone. I’m a prisoner in very high-walled garden. Somebody save me.
If you could ban one buzzword or piece of jargon what would it be?
I’m too busy worrying about rotation out of tech stocks to answer this.
What is the most exciting thing about your job?
Walking into Gravity Road each morning to a bunch of people who run fast to defy expectations of what can be reasonably (and unreasonably) achieved - stuff like this.
Who is the person you most want to meet in the industry and why?
As an admirer of his early pranks - google them - meeting Jonah Peretti was a big win. (His work was a reference point to our internet hoax Famedaddy.com for a Channel 4 comedy show Mark Boyd and I wrote).
So that leaves Larry David.
What's the worst film you've ever seen?
Without a shadow of a doubt Condorman, in which British actor Michael Crawford plays a cartoonist-cum-superhero. Even at 6 years old - and despite the excitement of eating a Wall’s Funny Feet bought in the foyer - I sat in the cinema and thought, this is a shocker. It makes Octopussy look like a classic.
What's the best piece of advice you have ever been given?