As part of the promotion strategy of its European Tour 'No Filter', rock band The Rolling Stones has forged an alliance with football club, Paris Saint -Germain (PSG) to unveil its apparel capsule collection integrated with PSG merchandise.
The collection will be available at Parisian boutique, Colette until 35 October. The products include limited edition Nike Air Max sneakers, team jersey with Stones lips logo, motorcycle helmet and a skateboard.
The collection is created in partnership with Universal Music Group’s merchandise company, Bravado and the artwork is designed by French artist, Speedy Graphito.
PSG, during its match against Bordeaux at Parc des Princes on 30 September, had already rolled out a teaser of the partnership and felicitated The Rolling Stones with an in-stadium playlist.
PSG will further engage fans with competitions across its social media where fans stand a chance to win VIP tickets for the concert and a PSG vs Nice game.
The Rolling Stones play in the U Arena in Paris on 25 October.