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Digital Transformation Apple Emoji

Apple sued by Tokyo-based Emonster over the use of the word 'Animoji'


By Taruka Srivastav | Reporter

October 21, 2017 | 3 min read

Tokyo based Emonster has sued Apple over the use of the term 'Animoji' unveiled by Apple as a feature for iPhone X according to a report by Reuters.

Apple sued by Tokyo based Emonster over the use of the word 'Animoji'

Apple sued by Tokyo based Emonster over the use of the word 'Animoji'

Emonster, in an appeal to federal court in San Francisco, pointed out that using 'Animoji' is a “textbook case” of deliberate infringement.

Emonster chief executive Enrique Bonansea registered a trademark on the product name 'Animoji' and Apple is fully aware of Emonster’s app because it is available for download on Apple’s App Store according to the lawsuit .

In a statement during the release of iPhone X, Apple wrote: "The TrueDepth camera brings emoji to life in a fun new way with Animoji. Working with A11 Bionic, the TrueDepth camera captures and analyses over 50 different facial muscle movements, then animates those expressions in a dozen different Animoji, including a panda, unicorn and robot."

Emonster is now seeking financial damages and a court order blocking Apple from using the term while the lawsuit is pending.

Digital Transformation Apple Emoji

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