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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

WhatsApp grants Indian members access to live location sharing

WhatsApp introduces live location sharing to Indian members

Indian WhatsApp users now have the capability to share their live location to connections in the latest feature update to the Android and iOS app.

The new tool enables people to keep tabs on the whereabouts of friends, contacts and groups in real-time, enabling family members to keep an eye on loved ones to ensure they are on track and safe.

Explaining the introduction of the "simple and secure" tool, the Facebook-owned messaging platform said it was aiming the new service at individuals who are "meeting up with friends, letting loved ones know you're safe, or sharing your commute".

Emphasising security on the new system, WhatsApp has introduced end-to-end encryption in an effort to prevent sensitive information such as location, photos, messages and documents from "falling into the wrong hands".

The company said: “This end-to-end encrypted feature lets you control who you share with and for how long. You can choose to stop sharing at any time or let the Live Location timer simply expires.”

Indian e-commerce giant Flipkart recently teamed up with online vehicle service Ola and travel specialists Make My Trip in order to order to see off international rivals such as Amazon and Uber.

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