Below the Line

Sonoma Rising helps raise funds for fire-ravaged Northern California communities

By Kyle O'Brien | Creative Works Editor

October 20, 2017 | 4 min read

Fires have devastated many communities in Napa, Sonoma and Yuba counties in Northern California. With 42 dead, hundreds missing and whole neighborhoods reduced to ashes, the losses are staggering, and the fires continue to burn, though progress has been made.

Sonoma Rising

Sonoma Rising helps raise funds for California fire victims

While many first responders, and neighbors, have come to the rescue of many people, much more help is needed, which is why a massive effort is underway to prepare impacted communities like Santa Rosa, where as many as 6,300 homes and 43 businesses have been destroyed, for the recovery.

Fire devastation in Northern California

A number of companies have come together to build, an e-commerce/fundraising site selling California-made products, with an emphasis on wine, since many of the affected businesses were in the wine industry. 100% of all proceeds will go directly to recovery efforts – no administrative fees will be taken.

Ground central for this effort is Santa Rosa-based agency The Engine is Red, whose studio was spared by the fires. The ad agency has opened its doors to the North Bay creative/development community, and is operating with a team of local advertising, marketing and development professionals who are donating their time to make sure this site launches quickly. The back end includes aspects like creative, developer work, legal issues, products sourcing, fulfillment and more – even while their families are still dealing with fallout from the fires.

Currently, there is only a donate option for the site while the logistics of selling these products through the portal go through the process. The site hopes to feature up to 15 wineries, and potentially other California products. The organizers also encourage people to buy Napa and Sonoma wines in support of the region.

At present, in the wine business Highway 12 Winery, Ammunition Wines, Mauritson Wines, Land of Promise Wines are all committed and Taylor Maid Farms, an organic coffee company, is also part of the initial launch, with plenty of other local and regional brands interested in helping the effort.

Ledson Winery


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