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LadBible Group, 360i Europe and Flow Creative win big at the 2017 Dadi Awards


By Dani Gibson | Senior Writer

October 19, 2017 | 5 min read

It's the biggest night for the European digital industry with the annual announcement of the Dadi Awards, in association with UKFast, and this year 360i Europe, LadBibleGroup and Flow Creative took home the top honours.


LadBible Group, 360i Europe and Flow Creative win big at the 2017 DADI Awards

One of the big reveals was the chairman's award, scooped by 360i Europe, which also won the retail website, app or campaign award for its work with Lidl.

Chair of the judging panel, Phil Jones, founder of Podge Events said: "The Grand Prix award at the Dadis is always the highlight of the awards and is the one that creates the most discussion among the jurors.

"When it comes down to the nitty gritty and only one entry can be chosen, the chairman can step in and award a special award for the one that came closest and created such a positive vibe amongst all the judges.

"The work by 360i for Lidl, with the brilliant Social Price Drop, well deserves my special award for 2017. Year on year sales increase of 1500% was quite a nice statistic for the work done."

Taking home another major honour, the grand prix, was the LadBible Group, which also won the use of social media and digital media strategy awards for its Redefining LAD in 2017 and UOKM8? work.


Judge, Matt Candy, vice president, UK and Europe leader at IBM iX: "LadBible Group have done a phenomenal job over the last year of building out their brand and consumer engagement strategy. The extent of the reach they have and their ability to engage with with a community of more than 33 million people is testament to a well executed digital strategy and the power of the brand they have built. A well deserved grand prix winner."

Another well deserved winner comes from the best tech platform award, a new category for 2017, which went to Adthena for its work on Competitive Intelligence for Search.

Kristina McGuirk, marketing director at UKFast, headline sponsor for the awards, said: "This is a hugely well-deserved accolade for Adthena. For their platform to be delivering results for such huge brands so early in its journey is incredible.

"It's a sign of how quickly search technology is developing and the amazing opportunities that exist for those who get it right."

Swiping the technical innovation and emerging technology award is Authoritas for its work with PriceMinister.

Paul Maraviglia, general manager of Maxpoint [a sponsor of the awards] said: "The standard of the entries this year was high and it is inspiring to see the level of innovation that is coming through our industry.

"All of the finalists should be proud of what they have achieved and this will surely lead to even better entries and work coming through in the years ahead."

Other winners included: FlowCreative for agency of the year and creative/digital team of the year; Jellyfish for agency of the year, Mark Read, Wunderman's global chief executive, won his second Dad individual of the year accolade; Rewind for use of VR; OMD UK for integrated marketing campaign and many more.

For a full list of the winners please head over to the events website. The DADI Awards will be back for 2018, register your interest now.

Sponsors for these awards are: UKFast (headline), Shazam, Maxpoint, Forrest Brown, ImpactRadius, Response Tap, TinderFlint, TINT, The Drum Network and The Drum RAR.

Technology The Drum Awards The Drum Awards For Digital Industries

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