Eurosport has agreed a three season deal to screen the FIAFormula E championship in Europe from 2017-18 bringing all 14 races from global cities such as Hong Kong, New York and Paris to homes around the continent.
The agreement will see the broadcaster hold exclusive and sub-licensing rights in all markets except the UK and Italy, where Eurosport holds non-exclusive rights, with some rights being sub-licensed to free-to-air media partners.
In light of the deal Eurosport is positioning itself as the "home of Formula E" in Europe, strengthening its brand proposition among marketers. It has begun the search for a sponsor of its TV coverage across 54 European markets.
Eurosport chief executive Peter Hutton said: “With its unique approach to innovation and willingness to try new things to deepen engagement with passionate motorsport fans, there is a very real symmetry between Formula E and Eurosport’s values.”
Alejandro Agag, founder & chief executive of Formula E, added: “It’s fantastic news to extend our existing partnership with Eurosport and Discovery – as well as expand our broadcast and digital outreach across Europe, which is such a crucial market to the growing popularity of Formula E and increased demand for electric vehicle uptake.”
Coverage will kick-off from the weekend of 2-3 December 2017 with a double-header in Hong Kong.
Formula E is also partnering with Disney's Cars 3 to engage a younger generation of sports fans.