Pepsico marketer Brad Jakeman departs to start own consultancy

Pepsico marketer Brad Jakeman departs to start own consultancy

Beverage giant Pepsico has lost its president after Brad Jakeman, who oversees in-house content creation arm Creative League Studio, announced his decision to depart in order to establish his own consultancy firm.

In a memo to staff outlining his decision Jakeman wrote: “I’ve had the opportunity to meet and work with entrepreneurs all over the world who are disrupting industries, creating new economies and building a better society. Now, I have chosen to step down from my current role at PepsiCo in order to follow my passion in these areas, while continuing to consult for PepsiCo.

“I am starting a new venture to help companies innovate and to advise on building brands in our hyper connected world.”

Jakeman’s exit comes six months after PepsiCo was forced to withdraw its widely deridedKendall Jenner campaign which imbued a can of Pepsi with the power to overcome police brutality.

The resulting backlash hit Jakeman badly, describing the episode as ‘gut-wrenching and painful’ in a subsequent Facebook post.

Aside from his work at PepsiCo, Jakeman has been a long-term advocate for diversity, taking a lead role in initiatives such as the Ad Council’s ‘Love Has No Labels’ anti-discrimination drive.

Jakeman has previously gone on record as saying marketers should maintain a healthy dose of paranoia since brands are being disrupted at a rate never that has never been witnessed before.

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