Beverage giant Pepsico has lost its president after Brad Jakeman, who oversees in-house content creation arm Creative League Studio, announced his decision to depart in order to establish his own consultancy firm.
In a memo to staff outlining his decision Jakeman wrote: “I’ve had the opportunity to meet and work with entrepreneurs all over the world who are disrupting industries, creating new economies and building a better society. Now, I have chosen to step down from my current role at PepsiCo in order to follow my passion in these areas, while continuing to consult for PepsiCo.
“I am starting a new venture to help companies innovate and to advise on building brands in our hyper connected world.”
The resulting backlash hit Jakeman badly, describing the episode as ‘gut-wrenching and painful’ in a subsequent Facebook post.
Aside from his work at PepsiCo, Jakeman has been a long-term advocate for diversity, taking a lead role in initiatives such as the Ad Council’s ‘Love Has No Labels’ anti-discrimination drive.
Jakeman has previously gone on record as saying marketers should maintain a healthy dose of paranoia since brands are being disrupted at a rate never that has never been witnessed before.