Gary Lineker falls foul of TfL nudity ban

Gary Lineker falls foul of TfL nudity ban

Crisp ambassador Gary Lineker has fallen foul of a Transport for London nudity ban after being photographed in his birthday suit for his latest advertising campaign.

The topless photoshoot was conceived on behalf of a High Street retailer as a knowing nod to Lineker’s infamous appearance on Match of the Day, when he introduced the football roundup wearing nothing but a pair of white boxers.

For his latest stunt Lineker appeared to dispense with even this concession to modesty, prompting aghast TfL censors to demand that the ex-footballer put some clothes on to get round its ban on ‘nude or semi-nude figures in an overtly sexual context’.

A TfL spokesperson confirmed: “We continually work with advertisers and brands to ensure that all adverts meet our mutual requirements. A slightly amended version of this campaign will run on our network from October 23.”

The Evening Standard newspaper held no such qualms however, publishing a full-page copy of Lineker in the buff for yesterday’s edition.

TfL's latest ban follows its decision to bar Uber vehicles from London streets, putting potentially 40,000 driver jobs at risk.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.