Digital performance pioneer Found has acquired youth marketing agency Disrupt, cleverly mashing together the two multi award-winning agencies’ proven expertise in data analytics, social content and performance marketing for the first time to bring a distinctive new approach to the digital marketing arena.
Tina Judic, chief executive of Found, says: “From the moment I met the Disrupt team, I was hooked. We’re now faced with an exciting new digital world led by the most connected generation of digital users. Disrupt operates in the thick of these users’ lifestyles, creating experiences and content that connects, entertains and enriches their lives.”
A pioneering creative content and influencer marketing team, Disrupt was started by entrepreneurs Matt Thorne and Phil Kemish, who met whilst working together with publishers and brands to create native content for culture-savvy audiences. The agency is fuelled by a passion to positively impact youth culture, and its team has an instinctive ability to find the right audiences, create the right content and deliver it in the right moment.
Phil Kemish, co-founder of Disrupt, says: “We are really excited to join forces with Found. From the moment we met Tina and the team we could see that they were our type of people: creative, passionate, focused and, above all, we have a shared vision to create a digital agency for the future. By joining our entrepreneurial spirit, experience and talented people together, we believe we will be able to take what we've developed and super-charge it at scale to help our clients innovate and succeed in the rapidly changing disruptive digital era.”
Matt Thorne, co-founder of Disrupt, added: “Together with Found, we have a real opportunity to solidify this approach and break the barriers of ROI for our clients, enabling us to offer truly exciting and measureable content on digital channels that has real impact and authenticity to the audiences.”
The Disrupt team will now relocate to Found’s Smithfield headquarters and will slot neatly into Found’s web of moments philosophy. They have worked with the likes of AG Barr, Absolut, Thomas Cook’s Club 18-30, and House of Marley.