Savlon raises awareness about hygiene among kids through engaging storytelling

Indian brand Savlon rolls out a film to raise awareness about hygiene among kids

Indian antiseptic brand, Savlon rolled out its new initiative #SavlonSwasthIndia (SavlonHealthyIndia) to raise awareness about hygiene among kids on Global Handwashing Day and encourage behavioral change.

As part of the initiative, Savlon launched a film Haath Se Baat (Talking to the hand) where a hidden voice artist imitates germs and enlightens children about the dangerous diseases germs can spread like typhoid, diarrhea and vomiting.

Savlon Swasth India Mission seeks to accelerate and reinforce ITC’s sanitation and hygiene education in India. The programme is focused on hygiene and sanitation education through awareness building programmes.

Sameer Satpathy, chief executive, personal care products, ITC Limited said: "Savlon Swasth India in line with its proposition of healthier kids stronger India, is a detailed school outreach programme that introduces children to hand hygiene through unique interactive activities including innovative and visually engaging storytelling."

Overall Rating
3/5 Vote

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.