FC Bayern Munich rolls out augmented reality feature to offer fans personalised selfies with players

FC Bayern Munich rolls out augmented reality feature to offer fans personalized experience

FC Bayern Munich fans can now take a screenshot photo with Bayern stars, courtesy of a newly introduced Augmented Reality feature on the club's official mobile app.

Fans can use their mobile device camera on any flat surface to make team captain Manuel Neuer or forward Arjen Robben appear, giving them the option to jump in to take a picture.

The feature further gives fans the option to choose which of the three 2017-18 strips (home, away and third) Arjen Robben appears in. The 'real life jersey configurator' helps fans in personalising the back of the player’s jerseys for a screenshot photo along with the option to purchase shirts directly from the club’s store.

Stefan Mennerich, FC Bayern Munich’s director of media, digital and communications, said: “This augmented reality feature offers fans a playful, unique and immersive opportunity to get closer to the team they love whether they are based in Munich, New York or Mexico.

“It is important to us that we continue to offer these innovative experiences, not only to ensure that we are connecting with our family of fans on all levels but also to continue advancing digital technology used in the sport sector."

The club will curate the screenshots taken by fans with #fcbayARn and put the best ones in the app and the website. The feature is accessible exclusively in the 'AR Arena' on the club's official app available for free download in the Apple App Store on devices with iOS 11, A9 and A10 processors.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.