Social media users were to enter a photo or video of their #flamingoroam strut to be entered into a draw to win a £5,000 Thomas Cook gift card. However, it became apparent that the promotion was pushed across social with differing closing dates which hampered one complaint’s entry.
The company blamed “human error” for one set of terms and conditions going live with the wrong closing date.
The ASA said that Thomas Cook should “ensure that their future promotions included an operational link to the full T&Cs”.
The promotion breached rules 8.1, 8.2 and 8.14 (promotional marketing), 8.17, 8.17.4.a (significant conditions for promotions) and 8.28 (prize promotions) under the CAP code.
The ad must not appear again in its current form.