ASA warns Thomas Cook over terms and conditions gaffe in #flamingoroam promotion

ASA warns Thomas Cook terms and conditions gaffe

A Thomas Cook social media promotion has evoked criticism from the Advertising Standards Authority (ASA) after “errors were made” with the closing date of a competition held in conjunction with 3.

Social media users were to enter a photo or video of their #flamingoroam strut to be entered into a draw to win a £5,000 Thomas Cook gift card. However, it became apparent that the promotion was pushed across social with differing closing dates which hampered one complaint’s entry.

The company blamed “human error” for one set of terms and conditions going live with the wrong closing date.

The ASA said that Thomas Cook should “ensure that their future promotions included an operational link to the full T&Cs”.

The promotion breached rules 8.1, 8.2 and 8.14 (promotional marketing), 8.17, 8.17.4.a (significant conditions for promotions) and 8.28 (prize promotions) under the CAP code.

The ad must not appear again in its current form.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.