Andrew Phipps Newman knows a thing or two when it comes to digital out of home.
As chief executive officer of DOOH.com, he has been involved with some of the last few year’s leading innovations in the digital OOH industry including: Lynx/Calm’s Bigger Issues, The Sun’s Tournamental and more recently, B&Q’s Getting Your Garden Summer Ready.
The Drum spoke to Phipps Newman on where digital out of home is heading and how dynamic-by-default is a way of adding in simple triggers to make sure campaign messages are reactive to their climates.
Watch the full interview in the video above.
DOOH.com is a supporter of the The Drum Creative Out Of Home Awards. The agency was founded in 2013 and stands at the forefront of the industry for interactive, live, dynamic and real-time content on digital screens.