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Boots marketer Elizabeth Fagan named ISBA president

Elizabeth Fagan joins ISBA

The Incorporated Society of British Advertisers (ISBA) has named Boots veteran Elizabeth Fagan as president, replacing Britvic’s Simon Litherland who steps down next month.

Fagan is currently managing director of Boots in the UK and senior vice president at parent company Walgreens Boots Alliance. Prior to her appointment in June 2016, she held a number of marketing roles at the retailer.

Fagan said it was a “crucial time” to join the industry body if it’s to retain public confidence and the freedom to advertise responsibly.

“I’m encouraged to see the changes underway at ISBA and look forward to working with the team, to accelerate the progress that is being made and strengthen ISBA’s impact on the advertising landscape,” she said.

It’s not her first involvement with ISBA. She also previously served on its council during her tenure as the group marketing services director at Dixons Carphone.

“Elizabeth returns to ISBA as no stranger and with a keen appreciation of the challenges and opportunities facing today’s marketers,” said Litherland. “She will bring added impetus to ISBA’s programme of change and campaigning agenda.”

The appointment comes after Phil Smith joined the organisation as director general in January.

Smith praised her passion for the industry and that she “shares our belief that advertisers need a strong ISBA now more than ever.”

“I would also like to take this opportunity to thank Simon as his two and a half year tenure as President comes to an end,” he said. “Simon has made a hugely important contribution to ISBA, for which we are very grateful.”

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