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Amanda Morrissey moves to Publicis Spine as Sue Frogley becomes Publicis Media chief

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By Stephen Lepitak, -

October 16, 2017 | 2 min read

Publicis Media has named Sue Frogley as its UK chief executive as Amanda Morrissey has been named as the president of global client strategy for its new data and analytics division, Publicis Spine.

Sue Frogley

Sue Frogley

Frogley, who was president of global client solutions at Publicis Groupe, will step up to lead Publicis Media, will also act as a member of the London board.

She will be tasked with the responsiblity of leading the organisation and business transformation while growing the media division's brands.

Meanwhile Morrissey, the previous Publicis Media chief executive, will take on the role of leading the global client strategy side of the newly formed division Publicis Spine.

As the president of PeopleCloud, she will be set the task of implement and rolling-out the cloud-based platform to key Groupe clients.

Iain Jacob, CEO of Publicis Media EMEA, said: “In Amanda and Sue we have two formidable and dynamic leaders and I am delighted they have taken on these vital roles as we continue to transform and deliver against our Power of One vision and model.

“Our cross-hub approach is a unique proposition in the marketplace and I know that they will both build on the momentum we have created and further accelerate our future success to the benefit of our clients and partners.”

The creation of Publicis Spine was only revealed last week to offer data services, one of which, PeopleCloud, uses data to identify sources to aid client growth.

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