Yamaha Music Europe has begun to target consumers ahead of the key Christmas season through an integrated campaign, 'Sound that Connects'.
Conceptualised by FCB Hamburg, the film portrays how a family in a smart home uses Yamaha products during Christmas. The three Hero products used in the spots are the WX-010 and WX-030 streaming speakers, as well as Yamaha's YAS-306 soundbar.
The campaign is targeted groups of men and women between 30 and 40 years of age with higher income and high demands on the sound quality and design of audio products and will be adapted for audiences in Great Britain, Scandinavia, France and Italy and will be executed by FCB Hamburg.
Having started to run yesterday (13 October), the campaign will run until Christmas and will be supplemented by a cashback campaign, which is accompanied by various commercials at PoS.