The campaign is made up of a two films titled 'I am a Brother' and 'I am a Sister' respectively are conceptualised by FCB Inferno and narrates the importance of a brother's and sister's role in the life of their siblings. The campaign aims to protect children who have been displaced from their homes and to change perceptions of refugee and migrant children.
The signed petitions will be sent to the Home Secretary who can ensure the displaced kids are reunited with their families safely and legally from where they are, instead of having to risk their lives with traffickers and smugglers in order to reach Europe.
According to a recent report by Unicef, 77% of the adolescents and youth who took the Central Mediterranean route to Europe reported exploitation.
Globally, nearly 50 million children are living outside of their country of birth or are displaced within their own country, and at least 28 million of these children were driven from their homes by war and conflict.