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Moleskine forays into digital with the launch of its online magazine, The Fold

Moleskine forays into digital with the launch of its online magazine, The Fold

Italian product designer brand Moleskine has introduced its digital magazine, The Fold to stimulate personal expression among its readers.

The Fold features profiles, interviews, galleries and listicles which narrates the creative journeys of established culture makers, and intriguing up-and comers.

The site is divided into five categories that is gallery, top ten, my journey, agenda and how-to.

The first edition features Pulitzer prize winner, Art Spiegelman who has written about his life in cartoons, architect Diego Van Der Laat and New Yorker cartoonist Liana Finck.

As reported by Mediapost, Moleskine has partnered with agency Alkemy to create the site and for creative direction.

Lorenzo Viglione, Moleskine chief executive officer said: “The word 'fold' stands as a metaphor for an imaginative world, which we hope our magazine will embody.It can mean to wrap or incorporate something. In this case, it is ideas, stories, information that are folded within the pages. We invite our readers to delve between the lines and enter into a world of imagination and inspiration.”

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