US Creative Work of the Week: Harley-Davidson finds ‘Common Ground’ in Canada

Harley-Davidson fans came out in force this week to vote for a new docu-series and its artistic promotional posters. Our readers voted the work as the US Creative Work of the Week.

The online docu-series and Discovery Channel special from Harley-Davidson is called Common Ground, which invites viewers to tag along on a journey across Canada with an international group of riders.

Common Ground highlights their epic journey, celebrating 100 years of the historic Harley-Davidson brand in Canada. The riders and their Canadian host venture off on a six-day exploration of the Great White North.

To promote the series, Toronto-based agency Zulu Alpha Kilo also worked with renowned illustrator Adi Gilbert of 99seconds on stylized posters of riders on Harley bikes set against different Canadian landscapes. The posters became so sought after as works of art that people began tearing them down from construction barricades and other public displays to keep as collectors’ items.

Overall Rating
5/5 Vote

If you’d like to vote for next week’s US Creative Work of the Week, visit our US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.