Standard Chartered, the main club sponsor for Liverpool FC, has today launched a unique audio recording of a match day at Anfield to promote World Sight Day, which falls on 12 October.
The campaign, which was created by Octagon to to raise awareness for Seeing is Believing, the bank's global community initiative tackling avoidable blindness and was recorded using special microphones shaped like human ears.
Octagon partnered with Milkmoney to capture sound that precisely mimics the way the human ear hears. The binaural recording is created in a way that conventional microphones cannot achieve and the 360 audio effect transports the listener deep into the Kop no matter where you are in the world.
The innovative soundscape was put together with the help of visually impaired LFC fan Pat Rodaway, who has been attending games since he was 14, although he has never seen a single goal scored.
Through this experience, fans around the world - regardless of visual ability - can experience the raw emotion of the Kop singing ‘You’ll Never Walk Alone’ and feel the passion as it floods their ears - just like Pat does every weekend. It represents an inclusive new build to the award winning “Inside Anfield” Virtual Reality experience the agency created with the bank last year.
“Working purely in the medium of sound, provided us an opportunity to approach the task of immersive storytelling from a whole new perspective. The technology is now at a stage of refinement making it an incredible way to capture atmosphere," said Matt Taylor, founder and managing director for Milkmoney