Gifs are in right now, and Giphy, one of the world's largest purveyors of snappy content, is utilising six second ads to capture the imagination of internet users. It is promoting its new Stickers product, an unholy conglomeration of emojis and Gifs, a eccentric comms feature that has already conquered Japanese and Chinese instant messengers.
Giphy and brand agency Dark Igloo have collaborated to promote the new Stickers product, bringing the company's philosophy of ‘micro entertainment’ to text messages and websites via an app and open source code embeds. The work is not just contained in six second slots, there is a 90 second ad (above) collating all the work together, for those who can handle more than a few seconds of engagement.
A Giphy spokesperson said: “We wanted to showcase the breadth and dynamic nature that the sticker format provides by highlighting many different characters and reactions that could live on beyond the video itself.”
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