The outlet already owns a Shoreditch boozer of the same name and is extending the brand into stores in extravagant gold cans, following its US launch in 2016.
The curious brand extension carries the strapline: 'Beer for Drinking' and is being sold as "a smooth, gose-inspired" beverage.
Matt O’Mara, chief executive of Vice UK, said that drinking beer is "a favourite pastime at Vice". He added: "We’re looking forward to seeing Old Blue Last consumed wherever culture is imbibed across the UK and putting a glorious new pint or can into the hands of anyone who enjoys drinking beer as much as we do.”
Michael Poynton, UK project lead AB InBev, said "it’s been a long time coming," dubbing the partnership a ground-breaking collaboration between media and beer.
He concluded: "When we first started working with Vice we didn’t think it would result in developing a brand new product, but as the world’s leading brewer we pride ourselves on taking an innovative approach through exploring new partnerships and methods."