Modern Marketing

Asda kickstarts Halloween with spooky 1980s homage

By John Glenday | Reporter

October 10, 2017 | 3 min read

Asda has started its trick or treating early with the launch of a 1980s themed Halloween commercial, as it seeks to get customers in the mood for a good old scare.

Devised by Saatchi & Saatchi London, the piece kicks-off with an ethereal bolt of green lightning energising a suburban Halloween party, with multiple generations from the kids to the grandparents shaking off their inhibitions to boogie like it’s 1987.

Asda, Halloween

Asda kick-starts Halloween with spooky 1980’s homage

Inspired by a typical music promo the fast-paced promo showcases the possessed family alongside a number of Asda-wares, such as costumes, cakes and pumpkins, positioning the supermarket as the go-to retailer for Halloween supplies.

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The commercial runs with the strapline ‘Home for all things haunted,’ and benefits from a tie-up with Shazam, enabling viewers to scan the ad in order to be whisked to a custom Halloween website on their smartphone.

Andy Murray, Asda’s chief customer officer, said: “With the right mix of innovation, exclusive ranges and great prices, every touch-point of our campaign encourages the whole family to ‘get into the spirit’ and get involved – truly making Asda the home for all things haunted this year!”

The campaign will run through to 31 October with accompanying social media activations, a radio spot, plus PR.

Halloween-themed promotions are increasingly popular with brands, as evidenced by Fanta unveiling its own scary rebrand last year.

Asda: Fright Night by Saatchi & Saatchi

By Asda

Overall Rating 5/5

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