16 March - 30 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
30 Mar 10:00 GMT / 06:00 EST

In conversation with Publicis Sapient global CEO, Nigel Vaz


Speakers to be announced

Asda kickstarts Halloween with spooky 1980s homage

Asda has started its trick or treating early with the launch of a 1980s themed Halloween commercial, as it seeks to get customers in the mood for a good old scare.

Devised by Saatchi & Saatchi London, the piece kicks-off with an ethereal bolt of green lightning energising a suburban Halloween party, with multiple generations from the kids to the grandparents shaking off their inhibitions to boogie like it’s 1987.

Inspired by a typical music promo the fast-paced promo showcases the possessed family alongside a number of Asda-wares, such as costumes, cakes and pumpkins, positioning the supermarket as the go-to retailer for Halloween supplies.

The commercial runs with the strapline ‘Home for all things haunted,’ and benefits from a tie-up with Shazam, enabling viewers to scan the ad in order to be whisked to a custom Halloween website on their smartphone.

Andy Murray, Asda’s chief customer officer, said: “With the right mix of innovation, exclusive ranges and great prices, every touch-point of our campaign encourages the whole family to ‘get into the spirit’ and get involved – truly making Asda the home for all things haunted this year!”

The campaign will run through to 31 October with accompanying social media activations, a radio spot, plus PR.

Halloween-themed promotions are increasingly popular with brands, as evidenced by Fanta unveiling its own scary rebrand last year.

Overall Rating
5/5 Vote

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.