Devised by Saatchi & Saatchi London, the piece kicks-off with an ethereal bolt of green lightning energising a suburban Halloween party, with multiple generations from the kids to the grandparents shaking off their inhibitions to boogie like it’s 1987.
Inspired by a typical music promo the fast-paced promo showcases the possessed family alongside a number of Asda-wares, such as costumes, cakes and pumpkins, positioning the supermarket as the go-to retailer for Halloween supplies.
The commercial runs with the strapline ‘Home for all things haunted,’ and benefits from a tie-up with Shazam, enabling viewers to scan the ad in order to be whisked to a custom Halloween website on their smartphone.
Andy Murray, Asda’s chief customer officer, said: “With the right mix of innovation, exclusive ranges and great prices, every touch-point of our campaign encourages the whole family to ‘get into the spirit’ and get involved – truly making Asda the home for all things haunted this year!”
The campaign will run through to 31 October with accompanying social media activations, a radio spot, plus PR.