The Monkeys has hired former Clemenger BBDO Melbourne chief creative officer Ant Keogh to lead the creative department of its new Melbourne agency.
Keogh will join chief executive Paul McMillan and head of strategy Michael Derepas as the Victorian leadership team.
The Melbourne agency is the first step in The Monkeys' Asia Pacific expansion plans following its purchase by Accenture earlier this year.
Keogh is a highly-awarded creative who spent a decade with Clemenger BBDO Melbourne working on ads, such as Carlton Draught ‘Made from Beer’ campaign, including ‘Big Ad’, which was voted the ‘Number One Beer Ad of the Last 15 Years’ by The One Show.
Under Keogh, the agency produced Cannes Gold winning campaigns including TAC ‘Meet Graham’, Snickers ‘Hungerithm’ and Bonds ‘Boys’. Clemenger BBDO Melbourne was also crowned Cannes Agency of the Year and D&AD Agency of The Year awards.
Keogh, said: “I take pride in creating real work that real people see, and if that work wins awards, well that’s a bonus. It’s why I’ve always admired The Monkeys’ ability to get people out there in the real world talking about their work. Couple this with the firepower of Accenture Interactive and you have a pretty formidable cross-platform team, which I’m very happy to be joining.”
The Monkeys co-founder and group CCO Justin Drape, said: “Ant is a phenomenal creative talent who will help us transform brands and businesses in Melbourne and beyond. We offer our clients more than campaigns and Ant's vision will help create and direct work that lives in the sweet spot between advertising, entertainment and technology.”