The Drum loves great content and our Contributor Network enables agencies to self-publish their own news, insights, campaigns and case studies on The Drum website to build profile with our audiences. In this week’s Contributor Network Live, we look at how Jaguar XF beats the Guinness World Record for towed speed on skis and how finding a website too complicated may be a worldwide diagnosed issue rather than a personal one.
Inviqa: helping the Nation Theatre define a digital roadmap
The National Theatre in London is one of the largest performing arts organisations in the UK, presenting up to 25 new shows a year. But while technology underpins the National Theatre’s ability to produce great theatre, its digital strategy was in need of direction to ensure it continued supporting the organisation’s business goals. Inviqa has subsequently been brought on board to create this digital roadmap of sorts.
Read more about it here.
Jaguar XF Sportbrake breaks Guinness World Record for fastest towed speed on skis
Jaguar breaks yet another Guinness World Record, as XF Sportbrake propels former British Olympic Skier Graham Bell to an average top speed of over 189km/h, achieving the new record for the fastest towed speed on skis in Arjeplog, Sweden.
Watch the successful attempt here.
Rooster Punk: Funding Circle rebrands with the help of Rooster Punk
Funding Circle is an online marketplace that allows investors to lend money directly to small and medium-sized businesses. Funding Circle was the first website to use the process of peer-to-peer lending for business funding in the UK, and now operates in the UK, US, Germany, Spain, and the Netherlands.
London based agency Rooster Punk were tasked by Funding Circle to help re-think their global brand strategy and develop a more human and engaging position, identity and go to market approach.
Read more about the campaign here.
Dock9: when is the simplest way not the best way in UX design?
If you have ever used a website where you felt confused, overwhelmed or found it too complicated to complete a task, rest assured it was probably not your fault. You were a victim of ‘excessive cognitive load’ a commonly diagnosed issue in the digital world.
There are immediate best practice solutions to improve the time and effort spent on completing tasks but do they apply to all users? Are there exceptions where more information and more clicks are better?
Dock9 tell you more here.
E3: a deep dive report into digital disruption in the football sector
Digital disruption in the football sector is changing the way ‘the beautiful game’ is both consumed and played. In this timely insight report E3 reveals the seven expectation gaps between consumers and sports brands and warn sponsors and the media to adopt a fan first strategy – or face permanent relegation.
There are huge opportunities for sports brands willing to sacrifice the old model and its expensive partnerships in favour of evolving their business and creating new products and services to better meet the rising expectations of today’s consumer.
Read more here.
ResponseTap: Five takeaways from the Travel Marketing Conference
The calibre of speakers at this year’s Travel Marketing Conference was first-rate, according to ResponseTap who attended and were also part of the esteemed bill.
If you didn’t make it to rub shoulders with the cream of the travel marketing crop, then here are their five takeaways.
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