Indian actress Anushka Sharma has unveiled her own clothing line, Nush.
The word 'Nush' has been taken from her name Anushka and will cater to all body types. Targeted at young millennials and professionals, Sharma aims to put her personal style element in the brand and make fashion accessible.
She has rolled out her Autumn Winter Collection 2017 and the clothing will range from INR 699 to INR 3,999.
She said: “This is something I’ve been wanting to do for a very long time. Clothes are actually something that we live in, they are a huge part of our lives. Our style is the way we express ourselves, the way we express our mood. I wanted to create a brand that can add that value to someone’s life, be a part of that person’s life.”
This is her second venture after her production banner Clean Slate Films. Nush will be available at Shoppers Stop, Myntra and Jabong from October 12.
Other actors from Indian film industry like Diana Penty and Parineeti Chopra have supported her initiative by sending congratulatory messages on Twitter.
— Anushka Sharma (@AnushkaSharma) October 4, 2017