Indian apple drink Appy unveils new packaging via OOH campaign to expand its reach

Indian drink's brand Parle Agro has joined forces with Dentsu Aegis Network’s Posterscope India to roll out an out of home (OOH) campaign to unveil new packaging for its drink, Appy.

The campaign is executed across 30 cities in India with adverts placed on billboards, bus shelters, gantries, unipoles, bus wraps and metro pillars.

Fabian Trevor Cowan, director for Posterscope India said “Posterscope’s association with Parle Agro goes back a long time. We have deeply invested in this relationship and are honoured to be part of their out of home initiatives”.

Nadia Chauhan, joint managing director and chief marketing officer, Parle Agro said: “The new Appy design gives it a contemporary and bold look and is being communicated with high impact campaign to create top of mind brand recall in the cluttered beverage category.

"Posterscope has been a trusted partner over the years and with this campaign, they have continued to help us set new benchmarks in OOH impact. Appy has retained its leadership position in the apple fruit drink category over the years and with the brand’s first above the line campaign we are confident that the brand will be able to scale new heights."

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