IMDA and Mediacorp look to reinvigorate public service broadcast content with new fund

The Infocomm Media Development Authority (IMDA) and Mediacorp have announced the launch of a new content development fund.

The Infocommunications Media Development Authority of Singapore (IMDA) and Mediacorp have announced the launch of a new content development fund to provide seed money to local content creators to pilot and test new concepts and formats.

The three-year fund aims to encourage experimentation and the use of cutting-edge technologies to create fun, engaging and meaningful content, which it hopes will reinvigorate, refresh and raise the quality, innovativeness and creativity of public service broadcast content on Mediacorp’s platforms.

The fund is currently only open to Singapore-registered companies and will be managed through an open call for pitch process. Projects funded will cater to local audiences of Mediacorp channels and platforms, including TV and digital.

Angeline Poh, assistant chief executive (industry development) at IMDA, said: “By harnessing the value of technology and combining it with expert storytelling techniques, we can reinvent the way stories are told.

“Through the content development fund, we aim to encourage creative individuals to think out of the box, try out new content formats and technology that will keep our local public service content exciting for Singaporean audiences in this digital age. We look forward to seeing many innovative ideas emerge.”

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