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The Drum

Chatbots are buzzing with innovation as the nominations for the Social Buzz Awards are announced

Chatbots are buzzing with innovation as the nominations for the Social Buzz Awards are announced

Taking social media to a new level can prove tricky and to stand out from the rest, you need to be thinking innovatively and chatbots appear to be doing just that.

This year's Social Buzz Awards nominations have been announced and taken centre stage with the judges is category the best use of chatbots.

“It was fantastic to see a chatbot category this year.", expressed judge Rachel Kneen, social media lead UK of Just Eat. "We've only just scratched the surface of what we can do in this exciting space and to truly bring AI to the social sphere. 70% of chatbots fail, but this area has so much potential and as people 'get it right' it'll fuel best practice and new innovation in this space in the future."

The following have made the shortlist: Catch, Columbia Records UK, imperson, PizzaExpress, +rehabstudio and We Are Social.

This year's nominations have proven how well the industry is using new platforms and formats to leverage innovative ways to engage audiences.

Judge Andy Dangerfield, head of news curation at BuzzFeed UK said: “We saw an exceptionally high quality of entrants - many of the top campaigns were playful, funny and irreverent. Others were seriously hard hitting, and the best ones were original, smart and engaging."

Another category that stood out against the rest was the best use of video. The panel believe this is the year for 360 video with plenty of brands making social-first video the norm and exploring video outside the usual ad formats.

The nominations are: 1000heads Ltd, Flow Creative, Flying Object, LADbible Group, PMG, RAPP, SHARE Creative, TMW Unlimited, Weber Shandwick, We Are Social and WMA.

Chair of the judging panel, Eimear Lambe, head of brand strategy at Twitter said: “We saw a lot of great work and there was heated debate about this year’s winners.

“Some of the things that caught our attention were about what is next for social media across all platforms. We were really impressed by use of new tools that we haven’t seen before, a focus on strategic longer-term planning and also, teams and agencies that are structuring themselves and/in setup to be nimble and take advantage when a good opportunity comes their way.”

For a full list of this year’s nominations please go to the Social Buzz Awards website. Tickets for the ceremony are available to purchase here.

Sponsors for this year’s awards are: TINT, The Drum Network and The Drum RAR