The St. Kitts Tourism Authority (SKTA) has appointed Rooster PR to manage its day-to-day press office and implement creative campaigns.
Rooster, appointed following a competitive pitch, has been briefed to raise awareness of St. Kitts as a quintessential, year-round Caribbean destination for tourists. The agency will be responsible for all pro-active and re-active B2B and B2C press enquiries. In addition to developing and implementing a strong PR plan, press trip co-ordination, issues management and news generation, Rooster will also boost media awareness through the implementation of several creative campaigns.
Racquel Brown, chief executive officer of SKTA, said: “We are so grateful that St. Kitts was virtually unscathed by Hurricanes Irma, Jose and Maria and our tourism providers are open for business. As we resume normal operations, we continue to keep those who have been more severely impacted by Irma and Maria in our thoughts and prayers.”
On Rooster PR’s appointment, Brown continued: “We were impressed by the creativity and market knowledge demonstrated in Rooster’s proposal and are excited to see their imaginative campaigns implemented in the coming months.”
James Brooke, managing director at Rooster, said: “We’re excited to have been appointed by the St. Kitts Tourism Authority to promote their stunning island to the UK market. Our plans not only draw on our extensive travel industry experience but also utilise the team’s creative expertise through a series of high impact campaigns. Through our creative storytelling, we’re looking forward to boosting the island’s profile and driving bookings.”
The Caribbean Tourism Organisation has activated its Relief Fund to help families and countries rebuild after hurricanes, with monies raised being sent directly to CTO-member destinations affected by the catastrophic storm.