Cosmetic brand Oriflame India is tackling gender biasness in the nation and urgeing people to empower girls with education in a newly-released video for its latest campagin.
The film conceptualised by Brandmovers India, features Bollywoood actress Kalki Koechlin in the role of a modern day optimistic independent women who believes caring and attention can change things. She is perturbed when her domestic help, Jaanvi brings her daughter, Bhavisha along to assist her. Jaanvi confesses that since education is expensive, her husband decided to educate their two boys and involve Bhavish in household chores.
Meanwhile, Bhavisha is overwhelmed watching Kalki speak fluent English and expresses her desire to be able to do the same. Kalki tries to teach her a sentence in English "Just give me a chance" explaining that's what the non-privileged girls around India are requesting for.
Kalki then enlightens Jaanvi about the importance of educating young girls. Next day when Jaanvi walks in with Bhavisha, Kalki has books ready to teach her emphasizing how everyone can spare sometime to make a difference in other's life.
Naveen Anand, senior director, marketing, Oriflame South Asia said: “As a brand, Oriflame believes in sustainability and this film voices that sentiment. We truly hope the film strikes a chord with the audience and encourages them to make a beautiful change as well, in their own way.”
Suvajyoti Ghosh, managing director and chief creative officer of Brandmovers India said: “This was not just a great film for us to make but an important one too. The thought behind the film is pertinent and we hope that it initiates these important conversations on social media and otherwise.”