Google responds to Apple’s AirPods with company’s own wireless headphones

In typical tech company fashion, Google is trying to outdo Apple. Whether or not it’s intentional, the tech giant announced its new wireless headphones called Pixel Buds, which sports two buds connected with a cord around the neck.

Similar to Apple’s Apple’s AirPods, Google’s version incorporates Google Translate which supposedly lets you encounter a foreign language and hear a real-time translation.

At an onstage demo at Google's Pixel 2 event in San Francisco Wednesday, the headphones translated a conversation from English to Swedish with about a 1-2 second lag. The presenters said that it was like “having a personal translator by your side.”

The headphones, which consumers can get in white, gray and black, come with a charging case that can keep the headphones going for five hours at a time and charge up to four times per case.

However, the headphones were created to be used with the company's new Pixel 2 handset.

The headphones cost $159 — the same price as Apple’s — and will go on sale in November.

In addition to the Pixel Buds, Google also announced a small smart speaker, a larger smart speaker, a smartphone, a smart laptop, a smart-looking VR headset and a smart camera at the event Wednesday.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.