Rankin’s The Full Service has devised a new video campaign for Restore the Music, a charity dedicated to restoring and rebuilding school music departments around London.
Consisting of two short films, the push will aim to ensure that music forms a part of every young person’s education, not solely the privileged few.
To date, the charity granted over £600k to 20 state schools in the city, ensuring that 16,000 children can continue with musical tuition as part of their curriculum.
Selected schools all have an above average levels of pupils claiming benefits but the charity is seeking to bring in an additional £18.3m in funding, prompting it to reach out to millennials, philanthropists and the music industry for their support.
Each film seeks to communicate the importance of music in our lives by contrasting a world rich in sound with one devoid of music. A separate Battle of the Bands featurette has also been filmed.
These will be accompanied by a parallel social media campaign.
Previously Rankin's The Full Service coralled creatives for its summer #getsnogging campaign.